In Russia and the CIS countries, there is a stereotype that fashion is an entertainment for the rich. In America, things are a bit different. Of course, American women won’t be strutting around the kitchen in heels or dressing as if it’s their last day on Earth when they go to the movies. They’ll happily go to the supermarket in pajamas. But still, fashion here is very much a middle-class affair. Anyone can look, touch, and even create something unique for themselves.
Read the article and find out what fashionable Miami is all about, how much it costs to attend a fashion show, and how you can become an American designer in 12 weeks.
Miami Tours: Best Itineraries and Tours
Miami and fashion
Miami is famous for its variety of leisure activities, including fashion shows. The lion's share of these events takes place in the summer and early fall, when they can be held almost anywhere, even outdoors.
Beach fashion is predominantly featured here. And it's no surprise, as Miami is located on the coast. Over the summer alone, Florida hosts more than a hundred events of all sizes — from shows by local designers and shopping malls to large international fashion shows. We'll tell you about those that are definitely worth your attention, time, and the entrance fee.
As a rule, European designers tend to ignore such events in the U.S., claiming that Americans supposedly lack good taste. But when you think of Ralph Lauren, this opinion doesn’t seem so valid anymore.
In any case, this opens the door for many young and renowned designers from the U.S., Canada, and Latin American countries.
Miami's Biggest Fashion Shows
Miami Swim Week
The most famous and prestigious fashion week for swimwear and beachwear designers. Where else, if not here, should such things be showcased? Fashion shows in Miami gather thousands of spectators, and invitations to shows from famous fashion houses can only be bought in advance. The average price for admission is $25-50 if purchased ahead of time.
During peak demand and with the participation of stars from previous seasons, prices can rise by 5-10 times. It usually takes place in mid-July, with the start typically falling between the 12th and 15th.
Miami Fashion Week
It's the same concept but without the 18+ restriction and with a wider range of famous brands. Some shows do not require tickets, while others cost up to $100-150. For that price, organizers promise to seat you among the local elite or provide access to multiple shows.
Parking on-site is an additional cost — $25. The shows are usually held a week after the conclusion of Swim Week, at the end of July, at the Miami Blue Lagoon.
Street Fashion Week during Miami Art Basel
Street fashion, presented not only in fashion shows but also as an exhibition of prints. At such events, both the street fashion itself and its price tag get glamorized.
Entrance will cost between $20 and $40, depending on how many venues you wish to visit. A life hack: You can see real street fashion for free in the popular youth districts and art spaces.
Winter Solstice Miami
One of the most famous exhibitions of winter and transitional season clothing and accessories, which aren't always needed in Miami. But it looks impressive and beautiful, a first sign of the upcoming holidays.
On December 1, anyone can attend exhibition pavilions, fashion shows, and musical performances at the venues for $20-30. The list of performers is announced a month before the event, so googling it in advance is useless.
Fashion Workshops
Not just for watching, but also for getting involved in the industry — that's what many American fashion icons offer. Unlike Europe, the show-workshop format is very popular here, where fashion business professionals tell participants how to best integrate into this world. We'll talk about the most in-demand and effective ones.
How to Launch a Fashion Business
For $45, you’ll learn how to build your own brand and promote it, what algorithms work, and how to plan a budget to avoid failure. Naturally, all of this happens in the backstage atmosphere of a fashion show.
The speakers are representatives of the marketing and creative departments of fashion houses. It’s interesting not only for startups and business owners, but also for regular people curious about the behind-the-scenes of fashion shows and collections.
The location often changes, so we recommend subscribing to the mailing list of the organizer, M.E.F. Productions LLC.
Sewing and Tailoring Workshop
Unique courses that, as the organizers claim, allow you to sew your new or even your very first collection. This course runs from April to July annually (about 12 weeks total, with two lessons per week) and costs around $1500-1600 (three payments of $520), ending with a local show.
The course is conducted in both English and Spanish. The organizer of the course is Quintana Fashion Group Inc., and their website provides more detailed information about prices, schedules, locations, and the curriculum.
Americans are people of action. They not only showcase but also give you the opportunity to carve out your niche in the industry, encourage demand, and make the gears work. That’s what makes it even more interesting to observe how the approach to fashion changes after crossing the ocean — no pretension, only efficiency.
American Butler company not only keeps track of fashion trends, but also tells you how best to plan a vacation in the United States and ideally fit fashion events there.
Want to get on one of the shows? American Butler will find you tickets!
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