American Fashion: Key Trends and Cultural Influences

Fashion and Style in the U.S.

Americans spare no expense when it comes to clothing and footwear. A quality pair of New Balance sneakers might cost an American fashionista more than a pair of stylish heels. There’s no flamboyance or ostentation here, which is why tourists often stand out with their bold makeup, designer shirts, or expensive accessories.

When it comes to office fashion, Americans take a relaxed approach. While business attire is common, self-expression is still highly valued. It’s not unusual to see an office worker in a blazer and jeans or a secretary in a pencil skirt and comfortable sneakers. No strict rules, just maximum comfort — this is American fashion as it truly is.

A Brief History of Fashion

American fashion history dates back decades when folk motifs dominated. Since then, American women have become true trendsetters, with numerous shopping tours, brand stores, and luxury clothing manufacturers backing this up.

American fashion is built on three principles: freedom of expression, comfort, and functionality. The American way of dressing balances a desire to stand out with a disregard for others’ opinions. Add in the national characteristics and beliefs of the people living there, and you’ve got an ever-evolving puzzle.

We’ve dissected what defines the American spirit in clothing and how to blend in through fashion.

Comfort on the Edge of Extremes

What catches the eye most in the U.S. is the sight of people casually walking through a store in bathrobes, pajamas, or slippers, carefully choosing their groceries. Whether it’s someone wearing fishnet stockings and a neon swimsuit or a large African-American woman confidently refueling her car in minimal clothing, Americans genuinely don’t care what others think.

And no one will judge you either. People from Russia or the former Soviet Union are used to being the "showcase" of their nation, and while there’s nothing wrong with that, the U.S. offers a chance to relax and enjoy yourself. If your job doesn’t require a formal appearance, there will be no consequences for dressing comfortably — no one will point fingers or gossip. People will smile, not out of mockery, but out of politeness and respect, no matter what you’re wearing.

Simplicity as a Foundation

Even on the runways of American fashion houses, it’s rare to find overly complex outfits, abstract accessories, or other "excesses." Simple cuts for jeans, t-shirts, shirts, and dresses remain in vogue year after year. Footwear is treated similarly — whether classic shoes or sneakers, there’s little emphasis on decoration.

A vast array of unisex clothing reinforces this simplicity. American apparel is universally straightforward in design, making shopping easier and more inclusive for a racially diverse population with varied body types.

Defining Features of American Style Today

Identifying an American by their clothing isn’t difficult. Look for these key elements:

1. 01.Jeans
   A staple in both men’s and women’s wardrobes. Comfortable, stylish, and trendy, jeans are often preferred over classic pants and are even acceptable in the workplace.
2. 02.Color Palette
   It’s a myth that Americans stick to practical colors. In reality, they embrace vibrant shades and aren’t afraid to mix and match unexpected hues.
3. 03.Sporty Elements
   Naturally stylish and often high-end, sporty items are a big part of American fashion. Think Nike or Adidas t-shirts, New Balance sneakers, and baseball caps.

Influence of other cultures

The formation of American style in clothing over the course of not a single century has occurred with the constant external influence of other cultures. It is very important to note here the influence of the following European countries:

• Germany;
• Italy;
• Ireland;
• Poland.

It is necessary to pay special attention to the carefree Hawaiians who took part in the formation of the American style, as well as African slaves, who certainly contributed to the motives of the clothes of the inhabitants of this continent.

Roots Above All

Americans hold their history dear, which is why some items, however unusual, will never completely disappear from their closets:

• Cowboy hats paired with boots and chaps, just in case a wild mustang crosses your path.
• Leather fringe often used in both country looks and serious urban outfits.
• Lumberjack shirts, typically red, symbolize the working class and suit nearly everyone.
• Jeans in all possible formats, from classic dark-blue overalls to ripped shorts. Originally designed as workwear, jeans became mainstream thanks to Levi Strauss, who introduced them in 1853.

What About High Fashion?

Even high fashion in America sticks to jeans, leather, and simplicity. Classic or evening dresses, suits, and other formal wear are mostly worn by businesspeople or the very wealthy, or for special events like weddings or galas. While many are interested in high fashion, only a few are truly passionate about it, mainly those in affluent circles.

If you ever need something exclusive and extravagant from a top American designer, like a dress for a gala, be prepared to face certain challenges:

• Traditional, even outdated, silhouettes — American designers rarely deviate from classic forms.
• 80% of the clothing will be conservative — designed to cover rather than reveal.
• A limited color palette — though Americans love vibrant colors, designers often create collections that are more universal and subdued.
• Less comfortable fabrics — especially for one-time wear. Despite the high price and beauty, the dress may not be comfortable, especially in hot weather.

Dress code in the USA

Compared to many other countries, the American dress code is relaxed and emphasizes comfort. Key traits of American business attire include:

1. 01.Covered shoulders, stomach, and back — Comfort trumps any vulgarity or openness, leading to the popularity of loose-fitting, non-revealing clothing.
2. 02.Some organizations require uniforms — This applies to schools and universities as well, where uniforms are often versatile and allow for some self-expression.
3. 03.Modesty and strictness — If no specific dress code is enforced, employees often opt for neutral gray or black tones and simple, comfortable styles.

In America, it’s hard to distinguish between a stay-at-home programmer and a millionaire. The American dress code is about modesty and restraint, without any flamboyant elements. Just think of Steve Jobs or Mark Zuckerberg.

Although fashion in America is relatively accessible, most Americans aren’t above shopping at second-hand stores or sales, where comfort and casual wear still reign supreme.

The culture of dressing up stylishly

Modern American fashion is very young, having begun to take shape in the early 20th century. Local stylists rejected the common notions of grandeur, luxury, and wealth, focusing instead on the needs of the average person — comfort and simplicity.

American women of fashion can buy a cheap and simple dress, but never cheap shoes. This country of workaholics, accustomed to working hard (and physical labor plays a significant role here), does not allow ladies to walk in high heels for a long time. Hairpin — for selected cases only. Sneakers — for every day.