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Harley-Davidson - brand influence and popularity

They collected the engines in the sheds and could not think that they would shoot at the market this way. Their first model I could not even go to the hill, but they did not despair. Today, the word "Harley" has become a household name, and fans of this particular brand make up the largest motorcycle community in the world.We will tell you everything you need to know about the Harley- Davidson brand, even if you are not strong in technology.

The story of Harley-Davidson - photos of the creators William Harley and Arthur Davidson - American ButlerFrom the barn to the top

The story of the future monster began in an ordinary wooden shed of 15 square meters. Childhood friends William Harley and Arthur Davidson moved there in order to assemble their first thorough offspring - a motorcycle with a three-power engine and a reinforced frame. Before that, they had already tried to equip bicycles with a motor, making their units in the garage, but it turned out very badly. The year was 1903, there was little competition, but the demand for motorcycle equipment was growing.

Davidson worked as a technician in the railway workshop and had the opportunity to find the necessary parts and tools, Harley was responsible for the design innovations. Together they managed to assemble a motorcycle with a low center of gravity and a motor of 405 cm³. This configuration was so successful that it was used for a long time without changes.

Two years later, the Harley-Davidson motorcycle wins race in chicago. From this point on, no model of the newly established company passed without success. They were owned by Tsar Nicholas II and Elvis Presley, used for their needs by the NKVD and for the filming of James Cameron. HD motorcycles participated in wars and served for dissecting on wide highways with a beautiful girl behind her back. The Harley-Davidson emblem, once painted on old shed boards, has become a symbol of freedom, power and quality for the whole world.

Harley-Davidson Brand Logo - Motorcycle Photo - American Butler

Cult motorcycles

  • 5-D Twin

The first motorcycle with two V-cylinders engine, released in 1909. Its power was exactly twice the size of single-cylinder engines and amounted to as many as 7 horsepower, which immediately provided him with fame and attention. In total, the company produced 27 motorcycles of this model. The only surviving specimen is in the Harley-Davidson Museum in the homeland of the creators in Milwaukee, Wisconsin.

  • JH Two-Cam

This model, presented in 1928, was the first motorcycle with a V-engine, not created for racing. JH Two-Cam accelerated to 160 km / h and was available to the mainstream buyer. You can't call it cheap, but the chance to feel like a star of motorcycle racing was really worth a lot.

  • Harley-Davidson - brand influence and popularity - American ButlerSportster

The line started in 1957 with the model Sportster XL, equipped with a motor 883 cm³ with a capacity of 40 horsepower. This family of sports racing motorcycles still exists, the Sportster models are considered the most powerful and at the same time comfortable for the driver.

  • Electra-glide

A series of so-called cruisers - motorcycles adapted for travel. Launched in the mid-60s, it still does not lose popularity. Experts say that analogues that just consistently “hold the road” simply do not exist, and the design invariably causes pleasant nostalgia.

  • Heritage Softail

Launched in 1985, a series of motorcycles styled as retro models. Engine volumes increased to 1449 cm³, and the steepness of owning up to heaven. To all at once it became clear, one of the models of the line, Fat Boy, was the transport of Arnold Schwarzenegger in the role of the Terminator.

  • V-rod

A model for a younger audience, developed in conjunction with Porsche. This is a cross between a classic Harley cruiser and sporty models with a slightly brighter and more aggressive design.

Harley Lifestyle

Harley-Davidson is not just transportation, it is a lifestyle. Today, under this brand for sale a huge number of things. Clothes, shoes, furniture, decor items, even plates and cups are not a complete list of things that brand fans hunt for.

Photo of a motorcyclist on a Harley-Davidson bike - American Butler By the way, a black leather jacket, decorated with rivets, inscriptions, embroidery and anything else - this is a chip that was introduced by marketers H-D. With their easy filing, the image of a biker as a cool motorcyclist in a leather jacket was firmly fixed in the minds of many generations. There is even a rumor that representatives of Harley in the 90s collaborated with tattoo parlors to advise them to “label” themselves with company logos if the client wanted to look cool. They also stimulated the emergence and development of the official fan club. H.O.G. or Harley Owners Group in 1983. To date, there are more than a million people from around the world, and its main function is to maintain the demand for motorcycles and conduct thematic events to expand the audience.

The signature sound of the Harley-Davidson engine also became an object of attention. For several years, the company tried to patent the engine roar as a trademark. Earlier this trick was done by the manufacturer of Zippo lighters, registering a unique click. But this was probably the only failure campaign of Harley. After six years of battles with patent offices, marketers abandoned this venture.

Today, a huge corporation Harley-Davidson continues to belong to the Harley and Davidson. The descendants of the founders not only support the business out of respect for the family business, but also continue to personally participate in the development of new models and the reconstruction of old ones.

To complete the impressions and awareness of the real power of Harley-Davidson, all that remained was a breeze to ride their motorcycle on deserted American roads. The company American Butler will help to realize such a dream!

We organize excursion programs in the USA, sincerely love this culture and know exactly how to make your bike tour unforgettable.
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