The Harley Cult
"I need your clothes, your boots, and your motorcycle!" Remember this legendary line from Terminator 2? Of course, Schwarzenegger knew what he was asking for — who wouldn’t want to ride a Harley? But it wasn’t always that simple. Before Harley-Davidson became the dream of every kid and a mega-motorcycle giant, it traveled a long road.
They built engines in sheds and never imagined they’d conquer the market. Their first model couldn't even climb a hill, but they didn't give up. Today, the word Harley is synonymous with motorcycles, and fans of the brand make up the largest motorcycle community in the world.
We'll tell you everything you need to know about the Harley-Davidson brand, even if you’re not a gearhead.
From a Shed to the Top
The story of this future giant began in a simple 15-square-meter wooden shed. Childhood friends William Harley and Arthur Davidson set up shop there to build their first serious creation — a motorcycle with a three-horsepower engine and reinforced frame. Before that, they had been trying to motorize bicycles in their garage, but with little success. The year was 1903, competition was scarce, but demand for motorcycles was growing.
Davidson worked as a technician in a railway workshop and had access to the necessary parts and tools. Harley was responsible for the innovative design. Together, they managed to build a motorcycle with a lowered center of gravity and a 405cc engine. This configuration was so successful that it remained unchanged for quite some time.
Two years later, a Harley-Davidson motorcycle won a race in Chicago. From then on, no new model from the fledgling company went unnoticed. Their motorcycles were owned by Tsar Nicholas II and Elvis Presley, used by the NKVD for their needs, and featured in James Cameron’s films. Harley-Davidsons served in wars and were the choice for cruising down wide highways with a beautiful girl on the back.
The Harley-Davidson emblem, once painted on old shed boards, became a symbol of freedom, power, and quality worldwide.
Iconic Motorcycles
- 5-D Twin
The first motorcycle with a V-twin engine, released in 1909. Its power was exactly double that of single-cylinder engines at a whopping seven horsepower, instantly gaining fame and attention. Only 27 motorcycles of this model were produced by the company. The only surviving example is housed in the Harley-Davidson Museum in Milwaukee, Wisconsin. - JH Two-Cam
This model, introduced in 1928, was the first motorcycle with a V-engine not designed for racing. The JH Two-Cam could reach speeds of up to 160 km/h and was available to the general public. Although not cheap, the chance to feel like a racing star was worth the cost. - Sportster
The line began in 1957 with the Sportster XL model, equipped with an 883cc engine producing 40 horsepower. This family of sports bikes is still in production, and Sportster models are known for their power and rider comfort. - Electra-Glide
A series of touring bikes launched in the mid-60s, which remains popular today. Experts say that there are no other models that handle the road so steadily, and their design always evokes pleasant nostalgia. - Heritage Softail
A series of motorcycles launched in 1985, styled after retro models. Engine sizes increased to 1,449cc, and the cool factor soared to new heights. To make things clear, one of the models in this line, the Fat Boy, was Arnold Schwarzenegger's bike in his role as the Terminator. - V-Rod
A model for a younger audience, developed in collaboration with Porsche. It’s a blend of Harley’s classic cruisers and sport models with a more vibrant and aggressive design.
Harley Lifestyle
Harley-Davidson is not just a mode of transport; it's a way of life.
- 01.Merchandise Galore
Today, the brand sells a vast array of items under its name. Clothing, shoes, furniture, home decor, and even plates and mugs are sought after by brand fans. - 02.Iconic Leather Jacket
The black leather jacket adorned with studs, embroidery, and other decorations became a hallmark, thanks to H-D marketers. Their influence cemented the image of bikers as cool riders in leather jackets in the minds of many generations. There’s even a rumor that Harley representatives in the 90s worked with tattoo parlors, advising them to “brand” clients with company logos if they wanted to look cool. They also promoted the creation and growth of the official fan club H.O.G., or Harley Owners Group, in 1983. Today, it boasts over a million members worldwide, and its main function is to maintain motorcycle demand and organize themed events to expand its audience. - 03.Trademark Engine Sound
The Harley-Davidson engine sound also garnered attention. For years, the company tried to trademark the engine's roar as a brand. Previously, the lighter manufacturer Zippo successfully registered its unique click. But this was perhaps Harley’s only unsuccessful campaign. After six years of patent battles, the marketers abandoned this endeavor.
Why Harley is So Popular
Harley-Davidson has had a tremendous impact on the motorcycle industry and has become a symbol of American culture. The company not only created unique models but also laid the foundations for a motorcycle culture that thrives to this day.
Motorcycle Culture and Community
Harley-Davidson became a symbol of independence and brotherhood, bringing people together in motorcycle clubs and communities. One of the most well-known clubs is the Harley Owners Group (HOG), which has hundreds of thousands of members worldwide. These clubs organize events, rides, and rallies where participants can share experiences and enjoy the company of like-minded individuals.
Influence on Pop Culture
Harley-Davidson has also significantly impacted pop culture, appearing in films, music, and art. The brand's motorcycles are associated with a rebellious spirit and freedom, making them popular among celebrities and artists. Films like Easy Rider and Hell's Angels have immortalized Harley-Davidson as a symbol of the American dream.
Modern Competition
Today, Harley-Davidson remains one of the most popular and respected motorcycle brands in the world. Despite challenges such as competition from Japanese and European manufacturers, Harley-Davidson maintains its position thanks to loyal fans and innovations.
Technological Innovations
Harley-Davidson actively incorporates new technologies to meet modern market demands. The company has begun developing electric motorcycles, such as the LiveWire model, which combines eco-friendliness and power, attracting new customers and allowing Harley-Davidson to stay relevant in a rapidly changing world.
Global Expansion
Harley-Davidson is expanding its presence in international markets, attracting new customers from various countries. The company opens dealerships worldwide and participates in international motorcycle shows to draw the attention of new fans.
The vast corporation of Harley-Davidson is still owned by the Harleys and Davidsons. The descendants of the founders not only honor the family business but continue to personally contribute to developing new models and revamping old ones.
To fully experience and understand the real power of Harley-Davidson, there’s nothing like riding one of their motorcycles down the open American roads with the wind in your hair. American Butler can help make this dream come true! We organize tour programs in the USA, genuinely love this culture, and know exactly how to make your bike tour unforgettable.
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