How Bank of America Earned the Trust of Millions of Customers

Is It Really the Main Bank?

Bank of America rightly holds the status of the main bank in the United States, with branches in nearly forty countries, 47 million customers, 16,000 ATMs, and top rankings in Forbes. These figures reflect the confidence of clients in the bank's reliability and stability.

This financial conglomerate is part of the "Big Six" of U.S. banks, ranking third in assets and 23rd among the world's largest companies according to Forbes. Among American banks, it is considered the most reliable, leading competitors in deposit size. Its headquarters is located in Charlotte, North Carolina.

A Century-Long History

The history of Bank of America is a story of mergers and acquisitions spanning a century. This tale of triumphs and challenges intertwines intriguingly with the country's history, marked by periods of prosperity and financial crises.

Bank of Italy

The origins of this financial giant trace back to 1904 with the founding of the Bank of Italy. Established by Amadeo Giannini, the son of Italian immigrants, it quickly expanded, surprising many banking veterans. At that time, Giannini aimed to provide financial services to immigrants who faced difficulties obtaining loans from traditional banks. He sought to make banking accessible to all, regardless of their background or social status.

The first success came after the 1906 San Francisco earthquake when Giannini offered unsecured loans to rebuild the city. This initiative allowed many people to start anew and demonstrated that banks could play a significant role in social and economic support.

By 1927, the number of branches surpassed three hundred, forming an extensive banking network. Giannini introduced innovations in banking that enabled the bank to extend beyond California:

• Focus on small investors and the middle class.
• Establishment of a network of branches and offices.
• Extended working hours and work weeks.

These initiatives made banking services — such as opening accounts, obtaining loans, or mortgages — accessible to ordinary workers, many of whom were immigrants.

Bank of America

The bank became known as Bank of America in 1929 following a merger with a namesake bank in Los Angeles. The financial empire's center shifted to Wall Street. Its focus on the middle class and small depositors helped the bank survive the Great Depression (1929-1932), not only enduring but also increasing its deposit accounts.

In 1958, Bank of America challenged competitors again by launching the first BankAmericard credit cards, the precursor to Visa cards. Eight years later, competing banks would unite to release MasterCard.

A financial catastrophe struck in 1998, linked to the Russian default. The bank itself became the target of an expansion by NationsBank, which adopted the Bank of America name in the process.

Innovations and Technology

Bank of America is known for its commitment to innovation and the use of advanced technology. In the 2000s, the bank invested heavily in developing internet banking, enabling customers to manage their accounts and perform transactions online. This was a significant step in the digital transformation of financial services.

Today, Bank of America offers mobile apps that make financial management convenient and accessible. Clients can easily pay bills, transfer funds, and receive financial advice using their smartphones.

Influence and Social Responsibility

As one of the largest banks in the world, Bank of America significantly impacts the global economy. The bank actively supports sustainability initiatives and corporate social responsibility, investing in projects aimed at improving environmental conditions, supporting education, and fighting poverty.

Bank of America is also actively involved in charitable programs, supporting various social and cultural initiatives. The bank strives to be more than just a financial institution but a social partner contributing positively to society.

Business Directions

The five divisions of the Bank of America holding company offer a wide range of financial services to their clients. Credit, asset management, insurance — all these services are available to individuals and businesses.

• Consumer Banking
  Provides deposit services to individuals and small businesses, offering lending services through branches, mobile, and online banking.
• Global Wealth & Investment Management
  Clients can entrust their assets for management. The total assets managed by the bank amount to $900 billion.
• Global Banking
  Serves large corporations, companies, and funds, offering diverse services from lending to financial consulting.
• Global Markets
  Trades on exchanges — currency, commodity, raw materials, and stock exchanges. It leads other similar agents in the number of transactions.
• Legacy Assets & Servicing
  Focuses on mortgage lending for home purchase and construction. In 2015, $565 billion in mortgage loans were issued.

The chairman, president, and CEO of the holding company is Brian Moynihan, who has been with the financial company since 1993.

Bank of America's popularity is best reflected in numbers — 47 million clients worldwide trust it with their financial matters. Among them are 3 million owners of small and medium-sized businesses.

Popularity and Success

Today, Bank of America enjoys the trust of millions of clients due to its innovations, reliability, and high level of service. The bank strives to offer the best financial solutions tailored to clients' needs and expectations.

Customer trust is one of Bank of America's core values. The bank actively works to enhance the customer experience by offering personalized solutions and quality service. Clients can rely on professional assistance in solving financial issues, making Bank of America a reliable partner in the financial world.

Interesting facts and figures

1. 01.The founder of Bank of America, Amadeo Giannini, was affectionately called "AP" by family and friends, short for Amadeo Peter Giannini. He lived his life in a house purchased in his youth, owning just four not-so-new suits and three pairs of shoes.
2. 02.Bank of America invested hundreds of millions of dollars in Hollywood's development. It funded the 1939 film "Gone with the Wind."
3. 03.Giannini's heirs owned 1/200 of the shares in the financial empire after his death, while 40% of the shares were held by company employees.
4. 04.Deposits in this bank can earn between 0.01% and 0.8% annually, depending on the amount and term. Clients can also open accounts remotely.
5. 05.As of 2018, the total balance of client accounts at Bank of America reached $2.5 trillion. To enhance client convenience and automate banking operations, the bank operates 16,000 ATMs.
6. 06.Bank of America was among the first banks to install ATMs in 1969, making cash withdrawals more convenient for clients.
7. 07.Bank of America is one of the largest mortgage lenders in the U.S., providing loans to millions of Americans for home purchases.

Becoming a Bank of America client is straightforward — procedures are simple and quick. American Butler is always ready to provide timely assistance in resolving any issues that may arise. Our qualified specialists will help you locate the nearest branch and advise on the necessary documents in each specific case.

Contact our company — we're always happy to help!