What Americans Wear: Top 15 Everyday Clothing Brands

America is a country of freedom, style, and comfort. Here, clothing isn’t just a way to cover up from the cold or heat. It’s a manifesto. It’s a statement. It’s a way to tell the world: “This is who I am.” And no matter how fashion trends change, one thing remains constant: Americans know how to dress comfortably, effortlessly, and confidently.

Everyday clothing in the USA is not just about functionality — it’s culture, style, and a philosophy of life. It was born in denim mines, scorched under the sun of California, stamped by universities of the Ivy League and public schools. Casual is the uniform of metropolises and coastal towns, from New York to Austin.

This clothing has become an international language — simple, understandable, and appropriate in any country. And if you’ve ever worn a T-shirt with the word GAP or a pair of Levi’s jeans — you’re already speaking it. Today, we’ll dive into the world of casual brands that have become an essential part of wardrobes around the globe — and maybe you’ll find something new for yourself too.

What Is American Casual Style?

Casual is not just jeans and a T-shirt. In the U.S., it’s a way of life, a philosophy, a form of self-expression. It’s a style where comfort doesn’t conflict with fashion, and relaxation looks confident. This approach has long gone beyond just "everyday clothing" — it has become a language spoken by millions of Americans.

This style is favored by everyone: from Harvard students to Silicon Valley tech entrepreneurs, from suburban moms with strollers to actors walking the streets of Los Angeles. Why? Because casual combines comfort, quality, and understated chic. You don’t have to be a cover model — you just have to be yourself.

Casual says: “I feel good and I look cool.” It doesn’t shout — it speaks. It’s like background music — not always heard, but hard to live without.

Classic American casual includes:

• Jeans (especially Levi’s and Wrangler)
• T-shirts and long sleeves
• Hoodies and sweatshirts
• Sneakers and canvas shoes
• Leather and denim jackets
• Simple accessories: baseball caps, backpacks, sunglasses

Casual is clothing you can wear to a coffee shop, to meet friends, or even to an open space office. It’s not a dress code — it’s a mindset. Americans choose casual because it’s their way of living: freely, confidently, and without unnecessary stress.

Why American Brands Conquered Global Fashion

America is the birthplace of mass fashion. It’s where brands emerged that made style accessible to everyone. This is the place where jeans became a symbol of freedom, the T-shirt — an act of self-expression, and sneakers — the calling card of a generation. American everyday fashion is more than just fabric and stitching. It’s an ideology. It’s a way to feel confident at any age, in any social class, and in any part of the world.

From the factories of Detroit to the surf beaches of California, from the street graffiti of New York to the university campuses of Boston — casual style was taking shape, becoming recognizable and universal. American brands managed to define not just trends, but a philosophy embraced by millions across the globe.

And it’s not just about prices — it’s about mindset:

• Practicality
  Everything is simple, comfortable, and long-lasting. No excess — just what you need.
• Democracy
  Brands don’t divide people by status. Casual fits everyone — from teenagers to top executives.
• Scale
  American brand products are available in every corner of the world.
• Media influence
  Movies, music, and social media have made American style iconic, and its logos — symbols of a generation.

American clothing is more than just stuff. These are jeans that outlived the Gold Rush, T-shirts that became protest symbols, and sneakers that conquered the streets of big cities. In this article, you're about to go on a journey through 15 legendary brands that dressed presidents and rock stars, turned basics into icons, and revolutionized the industry.

Ready to break down the American wardrobe, thread by thread? Let’s begin!

Levi’s

A legend, not just a brand. The story of Levi’s began in 1873, when Levi Strauss and tailor Jacob Davis patented the world’s first jeans with copper rivets — designed specifically for workers in the Wild West. Since then, Levi’s has become an essential part of American culture, and its jeans — a symbol of freedom, equality, and rebellion. They’ve been worn by miners, cowboys, rock stars, and presidents alike.

Today, Levi’s is a global empire, present in over 110 countries including the USA, Canada, Europe, Asia, and the Middle East. The brand’s flagship stores can be found in New York, Los Angeles, San Francisco, as well as London, Paris, and Tokyo. In the U.S., Levi’s is widely available in major shopping malls, outlets, and branded boutiques.

Most popular items:

• 501 and 511 jeans — brand icons
• Denim jackets with sherpa lining
• Basic logo T-shirts
• Western-style shirts
• Collaborations with designers and artists (e.g., Levi’s x Stranger Things)

Fun Facts

• The word “jeans” comes from a distortion of “Genes” — what the French called cotton fabric from Genoa, Italy (“blue de Gênes” — “blue from Genoa”).
• In 1873, Levi Strauss and tailor Jacob Davis received a patent for work trousers with metal rivets (to reinforce the pockets). That’s how the first-ever Levi’s 501 jeans were born — a model that remains legendary to this day.
• Early Levi’s jeans had copper rivets on the back pockets, but these were removed in the 1930s because they scratched saddles and furniture.
• During World War II, Levi’s removed the double stitching and back pocket arc to save fabric. These details were restored only after the war.
• In 1934, Levi’s launched the first women’s jeans — the “Lady Levi’s” model, but the real boom came in the 1950s with the rise of the “rockabilly” style.
• The most expensive pair of Levi’s — an 1880s Levi’s 501 — was sold at auction for $100,000.
• Today, Levi’s actively uses recycled materials and a Water<Less technology that reduces water consumption during production by up to 96%.

Levi’s is a brand that knows how to stay relevant in every decade. It’s equally loved by hipsters in Brooklyn and workers in Texas. If you want to experience a true piece of American fashion history — start with Levi’s.

Tommy Hilfiger

Tommy Hilfiger is the quintessence of American classics with a touch of prestige. Founded in 1985 by designer Tommy Hilfiger, the brand quickly won the hearts of fans around the world by offering a unique blend of preppy style from the Ivy League and everyday wearability. Tommy Hilfiger is more than just fashion — it's a whole philosophy of American optimism that mixes classics, streetwear, and glamour.

The founder, Tommy Hilfiger, started his business at the age of 15 by reselling jeans in his native New York. In 1985, he officially launched the brand, and by the 1990s, his name had become a symbol of the "new American dream."

In its early years, the brand was closely associated with youth culture — especially in the 1990s, when its T-shirts and hoodies became symbols of street glam in rap culture. The red-white-blue logo became globally recognizable.

Today, Tommy Hilfiger stores can be found across the United States — from New York to Los Angeles — in major malls and on shopping streets like 5th Avenue. The international network spans over 100 countries, including Europe, Asia, and the Middle East.

Especially popular items include:

• Polo shirts with the signature logo
• Jeans with minimalist detailing
• Sweatshirts and hoodies in the brand’s iconic color palette
• Retro-style outerwear
• Collaborations with Gigi Hadid and other celebrities

Fun Facts

• The iconic red-white-blue flag on Tommy Hilfiger clothing is a nod to nautical themes (Tommy was inspired by yacht style) and at the same time to the American flag.
• In 1999, the brand released a provocative billboard reading “The 4 Great American Designers: Ralph Lauren, Perry Ellis, Calvin Klein… and Tommy Hilfiger,” placing himself alongside legends. It sparked controversy — and attention.
• In one episode of *Sex and the City*, Carrie Bradshaw jokes: “I can’t date a guy who wears Tommy Hilfiger!” — playfully poking fun at the brand’s image.
• In 2006, Tommy sold the company for $1.6 billion but remained its public face. In the 2010s, the brand underwent a revival, returning to trend status through collaborations (Gigi Hadid, Zendaya).
• Today, Tommy Hilfiger is developing sustainable fashion (the “Tommy Jeans Renewed” line made from recycled materials) and promoting size inclusivity.
• In 2018, a Tommy Hilfiger jacket from the 1992 collection was sold for $50,000 — it was worn by Tommy himself.
• The brand was one of the first to adopt the “see now, buy now” strategy — live-streaming collections with instant shopping options.

Tommy Hilfiger is the choice for those who want to show status without sacrificing comfort. It’s the perfect casual wear for students, young professionals, and anyone looking to look sharp and modern.

Ralph Lauren

Ralph Lauren is the brand that launched personified American elegance in everyday clothing. Ralph Lauren (real name — Ralph Lifshitz) began his career selling neckties under the Polo label in 1967. His main idea was wide, colorful ties that contrasted with the narrow and dull models of the time. Just a year later, he launched his own line of men’s clothing. In 1974, Ralph Lauren dressed the actors in The Great Gatsby (starring Robert Redford). This film made the Polo Ralph Lauren style synonymous with the luxury of the 1920s, and the brand became forever associated with the elegance of the “Golden Age.”

Ralph Lauren stores are located throughout the United States: from luxurious boutiques on Madison Avenue in New York to flagships in Los Angeles and Miami. The brand is also represented in premium shopping malls and on international online platforms.

Most popular items include:

• Classic polos with the iconic polo player emblem — the brand’s signature piece
• Knit cardigans and V-neck pullovers
• Chino pants and shorts in neutral tones
• Safari-style jackets and sporty blazers
• Collections like Polo Ralph Lauren and Ralph Lauren Purple Label for different audiences

Fun Facts

• The famous polo player logo appeared in 1971. It’s more than just a symbol — it’s a nod to the aristocratic sport and British style that inspired Lauren.
• In 1971, the first Ralph Lauren store opened on Rodeo Drive. Instead of standard racks — vintage bookshelves and leather sofas, creating the atmosphere of an English club. It wasn’t just a store, but an immersion into the brand’s world.
• In 1992, Ralph Lauren became the official designer for the U.S. Olympic team. Since then, the brand has repeatedly designed uniforms for athletes, blending patriotism with style.
• In 2018, Ralph Lauren released the “Whitney” perfume bottle for $14,000. The bottle was adorned with diamonds and gold, and its name references the designer’s favorite jazz club.
• Lauren has always been inspired by cowboy aesthetics, and in 1978, he launched a Western wear line that included leather vests, fringe, and plaid shirts. This style remains part of the brand’s DNA to this day.
• In the 1990s, Polo Ralph Lauren became a cult favorite among rappers. Artists like Nas, Wu-Tang Clan, and Kanye West wore velour tracksuits, puffer jackets, and pony-logo shirts, making the brand a staple of street fashion.

Ralph Lauren is chosen by those who appreciate elegance in the details, tradition, and comfort. It’s the ideal choice for anyone who wants to look sophisticated but not overly formal. True American smart casual.

Gap

Gap is a classic of American casual. Founded in 1969 in San Francisco, the brand quickly became a favorite among millions of Americans thanks to its simple, affordable, and high-quality style. Gap represents that “pure” America: democratic, universal, and cozy.

The brand is known for its basic T-shirts, jeans, sweatshirts, and sweaters. This is clothing without flashiness but with a focus on comfort and a neutral aesthetic. Gap is perfect for the whole family: you’ll find clothes here for teens, parents, and even babies.

Gap stores are found all across America: from flagship locations in New York and Los Angeles to outlets and mid-level malls. The brand is also available online and through the Old Navy platform, which belongs to the same parent company.

Most popular items include:

• Organic cotton T-shirts and long sleeves
• Jeans in various cuts (especially Straight and Skinny fits)
• Hoodies and sweatshirts with the GAP logo
• Outerwear: parkas and lightweight jackets
• Collections for kids and teens

Fun Facts

• In the 1970s, Gap was the largest retailer of Levi’s, but in 1976 Levi’s terminated the contract to focus on its own stores. This pushed Gap to launch its own denim line — marking the brand’s first exclusive collection.
• In 1992, Gap released a commercial featuring the song “Start Me Up” by The Rolling Stones, paying $4 million for the rights. In the 2000s, ads featured stars like Madonna, Shakira, and Sarah Jessica Parker. But the most iconic ad showed people dancing in white tees and jeans to “Crazy in Love” (2003).
• Gap x Yeezy Gap x Balenciaga (2022) — oversized pieces that became a meme due to their enormous proportions.
• In the 1990s, Gap sponsored concerts by U2 and David Bowie.
• In 1999, the brand launched a fragrance called “Grass” that smelled like freshly cut grass.
• Angelina Jolie worked at a Gap store in her youth.

Gap isn’t about fashion — it’s about reliable basics. It’s chosen by those who want simple, clear, and comfortable clothing without the fuss.

Abercrombie & Fitch

Abercrombie & Fitch is a brand that has become a symbol of relaxed style and an active yet elegant lifestyle. The company was founded in 1892 by David Abercrombie as a store for elite hunting and fishing gear. In 1900, Ezra Fitch joined the business, and the brand became known as Abercrombie & Fitch. Its clients included Theodore Roosevelt, Ernest Hemingway, and Charlie Chaplin — all of whom bought safari and expedition gear here. In the 1970s, the brand went bankrupt due to competition with cheaper sporting goods stores. In 1988, it was acquired by The Limited and transformed into a “sexy teen paradise” under the leadership of Mike Jeffries.

In the 1990s, the brand exploded in popularity thanks to an ad campaign that celebrated youth, attractiveness, and sporty elegance. Targeting a young audience, it became a near-icon for teens and young adults.

Abercrombie & Fitch became well-known for its stylish T-shirts, hoodies, and jeans, often featuring bold logos that came to symbolize confidence and independence. Today, the brand continues to influence street fashion, with stores in major shopping centers across the U.S., Europe, Asia, and beyond. It still attracts fans of casual, comfortable, and cool apparel.

Key features of the brand:

• T-shirts and hoodies with bold logos
  These pieces are true classics of the brand. They reflect the Abercrombie style that focuses on youth culture and self-confidence.
• Jeans and pants with versatile fits
  Designed for an active lifestyle, Abercrombie & Fitch pants provide freedom of movement while remaining stylish and suitable for various settings.
• Fragrances and accessories with signature scents
  Abercrombie & Fitch also releases unique fragrances that have become part of the brand’s identity. Their pleasant, memorable scents add another layer to the Abercrombie vibe.
• Collections inspired by streetwear and sports
  The brand continues evolving by infusing its collections with sporty elements, making the clothing not only trendy but also practical for everyday wear.

Fun Facts

• In the 1920s, A&F was the “Rolex” of outdoor brands — selling rifles, yachts, and even hot-air balloons. In 1928, it released a 456-page catalog — the most luxurious in retail history. During WWII, it made parachutes and uniforms for the U.S. military.
• A&F stores were deliberately darkened to create a nightclub atmosphere.
• They pumped the Fierce fragrance through the air, and shirtless models (the “A&F guys”) stood at the entrance.
• The brand banned employees from wearing glasses or having tattoos — sparking controversy.
• In 2006, it was copied by 27 brands, including Zara.
• In 2003, A&F released T-shirts featuring racist Asian stereotypes (like “Wong Brothers Laundry Service”). The brand had to apologize. In 2015, former CEO Mike Jeffries said A&F only dressed the “cool and attractive,” prompting a boycott. Since 2017, the brand has removed half-naked models from stores, featured diverse people (plus-size, LGBTQ+, various races), and launched sustainable collections made from recycled materials.
• In 2021, A&F released a collection inspired by the series “Euphoria.”
• In 2023, it dropped a capsule with the anime “Naruto” — the hoodies with the Konoha symbol sold out in hours.
• In 1999, Lindsay Lohan worked at an A&F store but was fired for “not fitting the image.”
• Donald Trump used to shop there for suits in his younger days.
• In the 2000s, the brand spent $10 million a year on store scenting alone.

Abercrombie & Fitch is the perfect choice for those who want to stay on-trend while combining style, comfort, and the energy of an active lifestyle.

American Eagle

American Eagle is a brand that has become a true symbol of youth fashion, built on a foundation of affordable prices, comfortable fabrics, and modern design. It was founded by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures. The first stores sold jeans, flannel shirts, and cowboy boots — embodying the “American West” style. In the 1990s, the brand was relaunched as American Eagle Outfitters (AEO), shifting its focus to teens.

Today, American Eagle stores can be found in major shopping centers across the U.S. and other countries, speaking to its global popularity and demand. The brand also actively develops its online platform, allowing customers to shop for clothes online with ease.

Key features of the brand:

• Comfortable jeans and pants
  This is without a doubt one of the brand’s strongest categories. American Eagle jeans are known for their wide range of fits and fabric options, allowing everyone to find the perfect pair for their shape and style. Whether it’s classic straight-cut denim or trendy distressed styles with slits, there’s something for everyone.
• Trendy T-shirts and sweatshirts with logos
  From the beginning, the brand has embraced youth culture, and it’s reflected in their T-shirts, sweatshirts, and hoodies featuring bold logos, slogans, and creative prints. It’s the perfect choice for those looking to express their individuality without spending a fortune.
• Laid-back accessories and footwear
  In addition to clothing, American Eagle offers a variety of accessories — including bags, backpacks, beanies, and jewelry — as well as casual footwear like sandals, sneakers, and boots. These items seamlessly complete a relaxed, everyday look.
• Collections reflecting youth trends
  American Eagle always strives to stay on trend, updating its collections in line with the latest fashion movements. The brand keeps a close eye on youth culture, offering both timeless basics and statement pieces that reflect current trends — helping AE remain relevant among a wide youth audience.

Fun Facts

• In the 2000s, AE became famous for its jeans collections like “Artist,” “Dream,” and “Next Level” — offering different fits for all body types.
• AE was one of the first major brands to stop using Photoshop in ads, showing stretch marks, cellulite, and real bodies.
• In the 2010s, AE collaborated with Taylor Swift, Shawn Mendes, and Halsey.
• The eagle in the logo symbolizes freedom and courage — but few know its design was inspired by 19th-century U.S. postage stamps.
• In 2021, AE dropped a 90s-inspired capsule collection featuring quotes from “Friends.”
• In the 2000s, AE stores played indie rock like The Killers and Arctic Monkeys, creating the vibe of a “cool teen hangout.”
• Scarlett Johansson worked at AE as a teen.

American Eagle isn’t just a clothing brand — it’s a lifestyle for young people who value comfort and style. AE clothing is ideal for everyday wear, whether you’re strolling through the city, meeting friends, or just chilling in a relaxed setting. One of the brand’s greatest strengths is making fashion accessible to a broad audience by offering quality clothes at reasonable prices.

Woolrich

Woolrich is a brand with an almost two-century-long history that has become synonymous with durable and functional clothing for harsh weather conditions. Founded in 1830 in Pennsylvania, Woolrich started out producing wool blankets and clothing for workers and soldiers — and over time evolved into a symbol of American toughness, warmth, and authentic outdoor style.

The company was established by John Rich, an English immigrant who opened a small woolen mill. He would personally travel around the area selling blankets and socks to local loggers, hunters, and farmers. His products quickly gained popularity for delivering what mattered most: warmth, durability, and comfort — even in extreme conditions. During the U.S. Civil War, Woolrich supplied wool blankets and uniforms to Union soldiers. This marked the beginning of the brand’s image as patriotic, reliable, and rooted in practicality.

In the 20th century, Woolrich gained fame with its iconic "Buffalo Check" jacket — a red-and-black plaid wool shirt-jacket that became a staple of the American working class. It was worn by hunters, forest rangers, laborers, and farmers — anyone who spent much of their life outdoors. That signature check pattern is still one of the brand’s hallmarks today.

Woolrich remains a favorite among those who live close to nature — from professional outdoor guides to avid hikers and skiers. But in the 21st century, the brand expanded beyond its traditional outdoor audience and won the hearts of urban fashion lovers. Why do people choose Woolrich?

• Heritage and tradition
  Nearly 200 years of expertise in wool and winter wear.
• Reliability
  Clothing that lasts for years, holding its shape, warmth, and timeless style.
• Aesthetic
  Minimalist design with vintage touches.
• Comfort
  Modern insulation technologies, water-resistant fabrics, and ergonomic tailoring.
• Legendary reputation
  Woolrich is more than “a good jacket” — it speaks volumes about who you are.

Fun Facts

• In the 1920s, Woolrich became an official supplier for Antarctic expeditions.
• Woolrich created the world’s first down-filled parka — the Arctic Parka.
• The iconic red-and-black check pattern was introduced in 1850 as a way to help hunters conceal blood stains.
• In the 2000s, the brand nearly went bankrupt — but was saved thanks to Japanese vintage collectors paying top dollar for old pieces.
• The Arctic Cruiser (1964) is still handmade in Pennsylvania. It comes with a lifetime repair guarantee — some grandkids have brought in coats worn by their grandfathers.
• In 2014, Woolrich x Supreme launched down jackets featuring the print "By Any Means Necessary" — they sold out in just 17 seconds.
• In the movie “The Revenant” (2015), Leonardo DiCaprio wears vintage Woolrich.
• In 2022, Woolrich released a down jacket made from 100% plant-based materials — using insulation derived from dandelion flowers.

Woolrich is more than clothing. It’s a piece of American history woven into modern aesthetics. It’s the choice of those who embrace winter, value authenticity and comfort, live on the move, and respect tradition.

Calvin Klein

Calvin Klein is a brand that embodies elegant minimalism and sensuality combined with urban chic. Founded in 1968 in New York by designer Calvin Klein, the brand quickly gained fame for its stylish and understated collections. The brand is not only known for its clothing but also for bold advertising campaigns that often sparked discussion and became true cultural icons.

Calvin Klein began his career with a coat collection in 1968, but it wasn’t until the 1970s that he truly became famous. In 1971, his brand name was solidified in the market with the launch of his first men's suit. Over the following decades, Calvin Klein expanded, introducing lines of underwear, jeans, and fragrances. Unconventional and even provocative advertising campaigns also played a key role in popularizing the brand, particularly through collaborations with famous models and actors.

Today, Calvin Klein is a global brand with a presence in over 110 countries. The brand’s products are popular among both younger and more mature consumers, making it versatile and accessible to a broad audience.

Brand Features:

• Simple t-shirts and tops with the logo
  The brand became famous for its simple yet elegant t-shirts, tops, and polos, often featuring the minimalist "Calvin Klein" logo. These pieces are perfect for everyday wear and fit seamlessly into an urban style. They form the foundation of a wardrobe for those who value simplicity and comfort.
• Sporty pants and joggers
  In recent years, athleisure has become an integral part of fashion, and Calvin Klein perfectly incorporates this trend into its collections. Sports pants, joggers, lightweight sweatshirts, and jackets have become key elements of their new lines. Simple silhouettes that combine comfort and style are what attract the brand’s followers.
• Iconic underwear with elastic waistbands featuring the logo
  One cannot mention Calvin Klein without referencing its iconic underwear. In 1982, the brand launched its first line of underwear, which quickly became a cornerstone of the brand. Elastic waistbands with the logo and sleek, comfortable designs made these pieces the most coveted on the market. Calvin Klein underwear became not only functional but a part of the brand's image.
• Minimalist outerwear
  Calvin Klein's collections also feature outerwear crafted in minimalist, modern styles. Simple yet elegant jackets, coats, trench coats, and blazers fit perfectly and are ideal for any occasion — from a business look to a relaxed urban stroll.

Fun Facts

• The first collection featured women's coats and suits. Just a week later, a customer from Bonwit Teller (a prestigious department store) placed an order worth $50,000 — this marked the beginning of the brand's success.
• In 1980, Klein signed a contract with Brooke Shields (at the age of 15!) for a jeans ad. Her famous line "Nothing comes between me and my Calvins" caused a scandal, but it skyrocketed sales.
• In 1982, Calvin Klein was the first to bring underwear to the runway, making it a fashionable accessory.
• In the 1990s, the brand popularized the clean style: beige tones, simple lines, and the absence of logos.
• The 1995 ad campaign featuring teens in underwear was accused of promoting pedophilia.

Calvin Klein is the perfect choice for those who appreciate simplicity and elegance but aren’t afraid of a little provocation. The minimalist style and emphasis on quality materials make the brand’s products versatile and comfortable, while bold advertising campaigns and attention to detail add charm and flair to every piece of clothing. The brand perfectly combines refined yet laid-back style with elements of urban sensuality, making it popular among those seeking harmony between comfort and fashion.

Carhartt

Carhartt is a brand that started as a manufacturer of workwear but has since become iconic in street fashion and among youth subcultures. Founded by Hamilton Carhartt, the brand originally opened a workshop in Detroit, where it made its first work overalls for railroad workers. The key innovation was the dense cotton fabric "Carhartt Duck" (similar to canvas but softer), which could withstand sparks from steam locomotives.

However, as fashion trends evolved and street culture grew in popularity during the 1990s, Carhartt began adapting its classic designs for a wider audience. During this period, the brand became synonymous with street style, and its jackets, hoodies, and pants became not only practical but also fashionable clothing.

Today, Carhartt is a favorite brand among hip-hop culture enthusiasts, skateboarders, and street style lovers. Its signature jackets and jeans with the iconic logo have become popular on the streets of major cities worldwide. This is clothing for those who value comfort, durability, and style but are not willing to sacrifice functionality for fashion. Carhartt can be found in major malls and outlets across the U.S., as well as in Europe and other parts of the world. Additionally, the brand is actively developing its online store, where customers can order products directly. In some major cities, such as New York and Los Angeles, flagship stores offer a wide range of clothing and accessories. Product Features:

• Jackets and Parkas
  Durable and insulated, perfect for cold winters and windy conditions.
• Hoodies and Sweatshirts
  Popular among the youth, they pair perfectly with jeans and sneakers.
• Jeans and Pants
  Known for their durability, they are ideal for everyday wear.
• Collaborations with Other Brands and Artists
  For example, a collaboration with the legendary streetwear brand Supreme, which elevated Carhartt to the top tier of street fashion.

Fun Facts

• The models marked "B01" (pants) and "J01" (jackets) are cult archive pieces. The number "1" at the end of the model number indicates the original cut from the 1920s.
• In the 1990s, Tupac and Nas started wearing vintage Carhartt jackets — this is how workwear became a streetwear must-have. The brand even launched a sublabel, "Carhartt WIP" (Work In Progress), for the fashion audience.
• The "Detroit Jacket" (1954) is still made from the same fabric as it was 70 years ago. A warranty case involved a miner wearing it for 34 years before sending it for repairs.
• In the 1980s, the brand removed the logo depicting a worker due to complaints from labor unions, who felt it "romanticized hard labor."
• A Carhartt 1918 overalls is on display at the Smithsonian Museum as a symbol of American industrial design.
• The brand deliberately does not use influencers — its advertising features photos of farmers, welders, and carpenters wearing their decades-old clothing.

Carhartt has become one of the symbols of street fashion thanks to its unique combination of practicality and style. The brand didn't just adapt workwear for the fashion streets — it managed to preserve its philosophy of durability and functionality while adding elements that appeal to the youth. With strong ties to the hip-hop and skate communities, Carhartt has earned a reputation as a brand that isn't afraid to be "unconventional" and authentic.

J.Crew

J.Crew is an American clothing brand that, since its founding in 1983 in New York City, has become one of the most popular and stylish options for people seeking a classic yet fashionable and comfortable look. J.Crew specializes in creating clothing and accessories that combine elements of traditional American style with modern trends.

The brand was founded in 1983 by Lyle Stewart, the owner of the company and the founder of J.Crew Group, with the goal of creating high-quality and stylish clothing for both men and women. Unlike most other brands, J.Crew initially used only quality materials such as mercerized cotton and wool, and focused on a classic American style aesthetic, adding details that aligned with modern trends.

Throughout the 1990s and early 2000s, the brand grew in popularity thanks to its ability to easily combine traditional styles with fashionable elements. Notably, J.Crew became known for its preppy style concept, mixing classic items such as blazers, sweaters, short-sleeved shirts, and trousers with fresh, modern accents. J.Crew has always focused on being a versatile brand, offering clothing for both everyday wear and more formal occasions. In their collections, you can find stylish yet practical pieces for the office, as well as relaxed and comfortable items for weekends. Here are some features of their products:

• Classic Suits and Blazers
  The brand is known for its elegant and stylish suits that are perfect for work and formal events.
• Shirts and T-shirts
  Comfortable and stylish, often made from high-quality cotton, with a variety of prints and colors.
• Jeans
  A wide range of jeans with different fits and shades, from classic cuts to more relaxed models.
• Dresses and Skirts
  Simple yet stylish dresses and skirts that are suitable for various occasions, from work to evening outings.
• Accessories
  Including shoes, bags, scarves, and jewelry that always complement the main collections.
• Versatility
  The brand creates clothing that works for different situations — from office work to a laid-back weekend. J.Crew items are easy to mix and match, allowing you to create stylish looks for any occasion.
• Quality
  Despite following fashion trends, J.Crew always maintains high standards of material quality and craftsmanship, making its products durable.
• Affordability
  While J.Crew is a mid-range price brand, its items remain accessible to a wide audience and are considered a great choice for those looking stylish without breaking the bank.
• Recognition in the Fashion World
  J.Crew continues to be an important player in the market thanks to its consistent quality and always relevant collections.

Fun Facts

• In 1989, new creative director Emily Woods (yes, a namesake of the founder!) invented the "lived-in prep" style — intentionally worn shirts and wrinkled bermuda shorts, as if handed down by an older brother from college.
• In 2009, the First Lady of the United States wore J.Crew for the inauguration — her turquoise coat and gloves caused a stir. The brand's website crashed due to traffic, and sales surged by 217%.
• The "Shark Tooth" sweaters (2012) went viral — worn by Taylor Swift and Kate Middleton. Interestingly, the print was inspired by old Ralph Lauren polos from the 1980s.
• Expensive J.Crew Collection lines are made in the same factories as Prada and Brunello Cucinelli, but cost three times less.
• Until the 2010s, customers received personalized catalogs: if you bought a red dress, your next catalog would suggest accessories to match it.
• In 2014, the brand shocked fans with jeans made from Japanese denim priced as high as an iPhone. The campaign featured a bulldog lounging on a couch — and it worked!

J.Crew is a brand that has become synonymous with classic American style with modern accents. It is perfect for those looking for stylish yet practical and high-quality clothing for a variety of life situations. J.Crew clothing is a great choice for those who value elegance but are not willing to sacrifice comfort.

Brooks Brothers

Brooks Brothers is one of the oldest and most renowned American clothing brands, founded in 1818 in New York. Henry Sands Brooks opened the shop at the corner of Catherine Street and Cherry Street in New York under the name "H. & D.H. Brooks & Co". The brand received its current name when his sons Edward, Asa, and John took over the business in 1850. Over more than two centuries, Brooks Brothers has become synonymous with classic American style, favored not only by generations of Americans but also by prominent politicians, businesspeople, and cultural figures. The brand specializes in high-quality clothing for both men and women, blending traditional style with modern elements.

The company has firmly established its reputation as a producer of high-end men's clothing, particularly renowned for its jackets, suits, and shirts. Brooks Brothers is associated with classic American style that combines elegance, comfort, and tradition. The brand focuses on creating clothing suitable for a variety of occasions, from formal events to everyday wear. Here are the key features of their products:

• Suits and Blazers
  The brand is famous for its suits and blazers made from high-quality fabrics like wool, cashmere, and flannel. These pieces are perfect for formal events and office work.
• Shirts
  Brooks Brothers initially became famous for its button-down collar shirts, and their shirts are still considered the gold standard of quality and style. They come in various styles, from formal models to more relaxed options for everyday wear.
• Knitwear and Sweaters
  The brand produces high-quality sweaters made from wool, cashmere, and other natural materials, ideal for cold weather.
• Dresses and Skirts
  The women's collections at Brooks Brothers include both elegant office attire and casual wear that blends classic and modern styles.
• Accessories
  Attention is also given to accessories, including ties, belts, shoes, and bags that complement any Brooks Brothers outfit.

Fun Facts

• In 1849, Brooks Brothers introduced the world's first ready-made suit, sparking an uproar among tailors who believed it would "kill bespoke tailoring." The price of the new suit: $10 (a worker's monthly salary).
• Out of 46 U.S. presidents, 40 wore Brooks Brothers, including Abraham Lincoln, Theodore Roosevelt, and Barack Obama.
• In the 1920s, the brand sold silk ties dyed with the poisonous pigment "Paris Green" (which contained arsenic). After several customer deaths, they were forced to change suppliers.
• F. Scott Fitzgerald bought 30 identical shirts to "look fresh after drunken nights."
• Coco Chanel ordered men's jumpers from Brooks Brothers for her wardrobe.

Brooks Brothers is a brand with a rich history and deep commitment to classic American style. Its clothing is considered the benchmark of quality and elegance, making it perfect for those who appreciate tradition, high-quality materials, and stylish yet comfortable attire. Brooks Brothers offers both men's and women's clothing suitable for any occasion, from everyday wear to formal events.

BCBG

BCBGMAXAZRIA, often abbreviated as BCBG, is a renowned American fashion brand founded in 1989 by French designer Max Azria. The brand gained popularity thanks to its unique style that combines elegance and modernity, as well as its attention to detail and use of high-quality fabrics. BCBG (which stands for Bon Chic, Bon Genre, translating to "Good Style, Good Behavior" in French) has become a symbol of sophistication and luxury, while remaining accessible to a wide audience.

Max Azria was born in Tunisia and moved to the United States at a young age to begin his career in the fashion industry. After founding BCBG in the late 1980s, he created a brand aimed at a youthful female audience that values elegance but is not afraid to experiment with fashion. Since its inception, the brand quickly gained recognition among designers and consumers for its ability to blend classic style with contemporary trends. Here are the main design features and philosophy of the brand:

• Modern Silhouettes with Retro Elements
  Max Azria often incorporates elements of vintage fashion in his collections, adapting them to modern realities. This blend of retro style and innovative approach allows the brand to remain relevant for many years.
• Innovation in Fabrics and Details
  The clothing often features unconventional materials that add an extra layer of sophistication. Fabric combinations, unusual cuts, and details such as embroidery and appliqué make the designs unique and appealing.
• Luxury Accessible to Many
  BCBG clothing looks expensive but is not out of reach for a broader audience, which helps the brand maintain its popularity among women who want to look stylish without paying luxury brand prices.
• Quality and Affordability
  BCBG clothing is made from high-quality materials with a fine finish, while the prices remain accessible to a wider audience compared to many luxury brands.
• Elegance and Modernity
  The brand’s collections blend current fashion trends with classic elegance, making them suitable for a variety of life situations.

Fun Facts

• Michelle Obama wore a BCBGMAXAZRIA dress at an official event in 2010, breaking an unwritten protocol (first ladies usually choose American luxury designers). The dress, priced at $395, sold out in 2 hours.
• The costume designers of the TV show Mad Men used BCBG archival jackets from the late 1960s for the character Betty Draper. The brand later re-released this model as the "Vintage Betty Blazer" — featuring lining made from original Soviet silk from 1968.
• In 2021, BCBG created a digital dress for virtual influencer Lil Miquela. It was "worn" by 5 million avatars on social media — marking the first time the brand earned $1 million from NFT fashion.
• Founder Max Azria never studied design — he applied the principles from his first business selling... carpets. "The key is that the pattern should be beautiful, and the fabric shouldn't fall apart," he joked.

BCBGMAXAZRIA is a brand that has brought elegance, sophistication, and modernity to the fashion world. BCBG collections are popular because they combine classic style with trends, allowing every customer to find the perfect outfit for various occasions. The brand continues to be one of the leaders in the American and international markets, remaining a symbol of refined luxury and accessible fashion.

DKNY

DKNY (Donna Karan New York) is a well-known American brand founded in 1984 by designer Donna Karan. It has become a symbol of urban fashion, combining elegance, sophistication, and practicality, perfectly suited for the dynamic lifestyle of the city. DKNY quickly gained popularity due to its ability to create stylish yet comfortable clothing, ideal for both work and leisure.

Donna Karan was born in New York City and began her career in the fashion industry working for famous brands like Anne Klein. In 1984, she founded her own brand Donna Karan New York, later shortened to DKNY for easier recognition. During the 1990s, the brand grew popular, opening new stores in New York and other major cities. DKNY collections began to attract the attention of both shoppers and fashion critics due to their versatility and innovative approach to design.

Style and Product Features

• Urban Elegance
  The core style of DKNY combines classic and modern elements. DKNY pants, dresses, blazers, and skirts are perfect for city living, blending elegance and functionality. The brand draws inspiration from the dynamics of New York City—its style, diversity, and active life. This is reflected in the collections, which emphasize the urban aesthetic and the spirit of the metropolis.
• Quality and Comfort
  High-quality fabrics and attention to detail make DKNY clothing not only look great but also comfortable to wear. This is particularly noticeable in the brand's casual collections. DKNY clothing is designed to meet the needs of city women and men, combining comfort with elegance. Every element of the collection is created with the active lifestyle in mind.
• Versatility
  DKNY collections are suitable for a wide range of situations—from office outfits to casual wear and evening looks. The brand focuses on versatility, allowing women to easily mix and match different clothing elements to create stylish yet comfortable outfits.
• Color Palette and Prints
  The collections often feature neutral colors such as black, white, and gray, with bright accents like red, blue, or yellow. DKNY is also known for its unique prints, such as geometric patterns and abstractions.
• Men’s Collection
  In 1992, the brand launched a men’s label DKNY Men, aimed at dynamic and stylish men who prefer clothing suitable for both work and leisure. The men’s line continues to be popular to this day.

Interesting Facts

• Donna Karan created DKNY as a youthful alternative to her luxury brand. The first collection—street-style leather jackets and oversized sweaters—was priced 10 times cheaper than her main line.
• The famous white font on a black background was designed by graphic designer Peter Arnell, who also created logos for Calvin Klein and Armani Exchange. In the 1990s, this logo was illegally copied by street artists worldwide.
• In 1992, DKNY released a limited-edition collection in honor of the Empire State Building. The collection featured a skirt with a print of the skyscraper’s windows and a jacket with zippers resembling fire escape ladders.
• In 2005, the brand released a "New York" graffiti-style T-shirt. It turned out that the design had been stolen from street artist James Topper, and DKNY had to pay compensation.
• In 2019, a DKNY leather jacket from 1992, once owned by Madonna, was sold at a Christie’s auction for $24,000.

DKNY is a brand that represents stylish and elegant, yet practical clothing for active city dwellers. With its versatility and high accessibility, it continues to be a favorite choice for both men and women worldwide, offering a variety of models for everyday life and special occasions.

U.S. Polo Assn.

U.S. Polo Assn. is a brand associated with American sports style, primarily attracting attention due to its connection to the game of polo and its accessibility to a wide range of consumers. The brand is the official label of the United States Polo Association (USPA), one of the oldest and most well-known organizations dedicated to promoting the sport of polo in the United States.

U.S. Polo Assn. was founded in 1890 as the official brand for polo-related products. From the very beginning, the brand embodied the spirit of this elite sport, combining style and comfort with functionality. Initially created to provide polo players with high-quality sports equipment, the brand soon became associated with clothing that represented a classic sports style with elements of luxury.

Style and Product Features

• Sporty Style with a Touch of Class
  The brand is inspired by the game of polo, which is evident in its designs. A hallmark of the brand is its polo shirts with an embroidered logo featuring a polo player with a mallet. This element became the brand’s signature and symbolizes its connection to this elegant sport.
• Quality and Comfort
  U.S. Polo Assn. clothing is made from high-quality fabrics such as cotton, linen, and wool, ensuring durability and comfort. The brand's pants, t-shirts, polo shirts, and jackets are perfect for everyday wear, maintaining elegance and functionality.
• Easy to Mix and Match
  The brand’s products are versatile and easy to combine, creating stylish and comfortable looks for work, leisure, and sporting events.
• Color Palette and Design
  The colors are often subdued, mainly in pastel and neutral tones, making the collections suitable for creating stylish and comfortable outfits. The brand's logo is always elegantly incorporated into the design, whether on shirts, bags, or other accessories.
• Polo Symbolism
  The brand’s logo, featuring a polo player with a mallet, always plays a significant role in the design of its products. This symbolizes the connection to the elite sport of polo and is also associated with the American spirit and an active lifestyle.
• American Tradition
  U.S. Polo Assn. takes pride in its American heritage and history. The brand actively promotes the values of freedom, competitive spirit, and elegance that are characteristic of American life and sports.
• Affordability and Versatility
  The brand has always strived to offer stylish and high-quality clothing at affordable prices. This has allowed U.S. Polo Assn. to occupy a niche between premium brands and the mass market.

Interesting Facts

• In 1984, Ralph Lauren sued USPA for using a similar logo (polo player with a mallet). The lawsuit was lost, with the court ruling that the horse and polo are public domain, not intellectual property.
• In the 1990s, U.S. prisons banned U.S. Polo Assn. clothing as inmates used the bright polo shirts as uniforms for gang groups. The brand had to release a special series without the logo for prison stores.
• In the 2000s, the brand nearly went bankrupt but unexpectedly became a hit in Argentina, a country where polo is the national sport. Now, 40% of sales come from Latin America.
• In 2021, the brand released custom Ford Mustangs with interiors made of leather in the color of polo shirts. Priced at $120,000, all 10 cars sold within a day.

U.S. Polo Assn. is a brand that represents the spirit of sporty style and elegance. It remains popular due to its affordability, quality, and versatility. Inspired by the game of polo and American culture, the brand has gained global popularity by offering stylish and comfortable products for the whole family.

American Apparel

American Apparel is an American clothing brand that became synonymous with minimalist, high-quality, and stylish streetwear. Founded in 1989 by Dov Charney and Harry Benson in Los Angeles, the brand initially gained attention for its high-quality basics and innovative production approach.

American Apparel was established as a manufacturer of basic clothing, focusing on high-quality materials, simple and comfortable designs. The brand became known for its t-shirts, sublimated products, and dense fabrics. The company immediately attracted attention with its production model, which emphasized using fabrics made in the USA. In addition, American Apparel stood out from its competitors by actively adhering to transparency in its production processes and promised ethical manufacturing to its customers.

In the early 2000s, the brand began expanding significantly. With its unique approach to marketing and advertising campaigns (often using creative and provocative elements), American Apparel became one of the most prominent figures in the fashion industry.

Products and Features

• T-shirts and Tops
  This is one of the brand’s key offerings. Known for their dense fabric and availability in various colors and sizes, American Apparel t-shirts became a true symbol of the brand. Their simple design and excellent fabric quality made them popular among young people.
• Knitwear and Denim
  The brand’s range also includes quality jeans, lightweight cardigans, sweatshirts, and other knitwear items, which are easy to mix and match for stylish casual outfits.
• Sportswear
  American Apparel also produced sports tops, leggings, and shorts, which were popular among those who appreciated stylish and comfortable sportswear.
• Accessories
  In addition to clothing, the brand offered various accessories, including bags, socks, and hats.
• Underwear
  The brand was also known for its high-quality and comfortable underwear. American Apparel’s underwear models attracted attention for their minimalist aesthetic and comfort.
• Made in the USA
  One of American Apparel's distinguishing features was its commitment to American manufacturing. This made the brand popular among those who sought high-quality clothing with guarantees of environmental and social standards.
• Marketing Provocation
  The brand was known for its unconventional advertising campaigns, often featuring bold imagery and unconventional models, which gave the brand a cult status among young people.
• Basic but Stylish Items
  Most of American Apparel’s items were not tied to fashion trends but rather followed a philosophy of comfort and elegance. This allowed the brand to remain popular despite changes in the fashion industry.

Interesting Facts

• The brand was created by Canadian Dov Charney in 1989, but it gained real fame when he moved to Los Angeles in 1997. Here, he began producing 100% American-made clothing, from cotton to sewing.
• American Apparel became famous for its provocative posters, featuring regular employees (often without experience), with photos that looked like amateur social media shots. In 2014, the ads were banned in the UK for "objectifying women."
• Before it became a trend, American Apparel paid its employees twice as much as competitors. However, by 2015, this led to bankruptcy as production costs in the USA became too expensive.
• Dov Charney was fired in 2014 due to harassment accusations. Later, the company filed for bankruptcy twice (in 2015 and 2016), and the brand was bought by the Canadian company Gildan.
• Iconic items that everyone wore: “Unisex Fine Jersey T-Shirt” — the perfect white t-shirt, “Disco Pants” — form-fitting spandex pants, “Tribal Socks” — striped knee-high socks.
• The phrase “Made in USA — Sweatshop Free” was embroidered, not printed, to emphasize quality.

American Apparel became one of the iconic brands of the 2000s, thanks to its commitment to quality, American manufacturing, and bold marketing. Despite financial difficulties and leadership changes, the brand left a strong mark on fashion history, becoming a symbol of independence, style, and ethics. Today, its products remain in demand, and the brand occupies a niche in basic, comfortable streetwear.

American Casual Footwear Brands: Comfort Meets Iconic Style

Footwear is a key element of American casual style. It completes the look, highlights the style, and, most importantly, ensures comfort throughout the day. Americans prefer comfortable, durable, and versatile shoes that are suitable for both work and city walks.

What is casual style without comfortable shoes? The look can be perfect, but if you're suffering from blisters or uncomfortable arch support, the magic disappears. That's why footwear is given special attention in the USA. Here, shoes aren't just the finishing touch to an outfit — they are the foundation of it. American casual footwear brands have long become international icons.

Here are the brands that make the steps of millions of Americans light — and stylish.

New Balance — when comfort is everything

New Balance is a favorite of everyone, from teenagers to retirees. Founded in Boston in 1906, the brand initially specialized in orthopedic insoles and shoes for athletes. However, over the years, New Balance became a symbol of urban fashion, especially among those who value comfort without compromising on style. Sneakers from this brand are worn not only by runners, but also by stylists, actors, architects, and even presidents. The models made of gray suede, such as the 990, 574, and 327, have become true classics. New Balance stores are open throughout America, including flagship locations in New York, Los Angeles, and San Francisco, and they are also available online and at major retailers such as Foot Locker and Zappos. In recent years, New Balance has actively collaborated with designers and iconic stores like Aimé Leon Dore and Bodega, making it even more relevant in the fashion world. Today, models like the 574, 990, and 327 are worn not only by runners but also by fashion enthusiasts. These sneakers fit perfectly into casual and athleisure styles, especially in cities like New York or Chicago. Also, New Balance is favored by IT specialists, startup founders, and... Steve Jobs, by the way, also wore them constantly. 

Fun facts

• Founder William Riley (an immigrant from England) created the brand as Boston Arch Support Company. His first client was a police officer with flat feet — Riley invented insoles with cushioning for him.
• New Balance appeared in the 1930s and refers to chicken feet (yes, really!). Riley was inspired by watching how chicks perfectly balance on uneven surfaces.
• 5 factories in New England still make 25% of all products. Workers earn $15+/hour + health insurance — a rare case for the industry.
• In 2022, New Balance sued Nike for copying the FuelCell technology. The lawsuit for $1.3 million was lost, but the brand gained publicity as the "victim of a corporate giant."
• In 2019, they released sneakers with Levi’s — denim + suede + patches from real denim pockets. The price was $310, but fans bought them out in 3 hours.

Timberland — legendary boots that suit everyone

Timberland is not just bulky boots, but a true icon of American street fashion. The brand's history began in 1952 when Nathan Schwartz bought half of the Abington Shoe Company. Two decades later, in 1973, the first waterproof yellow model Timberland was born, instantly gaining popularity due to its durability, comfort, and rugged look. These boots became a symbol of the American working aesthetic, but in the 1990s, they unexpectedly broke into the world of hip-hop and street fashion. Timberland boots were worn by stars like Tupac Shakur, The Notorious B.I.G., and Jay-Z, making the brand a part of the cultural code of a generation. Today, Timberland is not just footwear, but a whole line of clothing, accessories, and eco-initiatives. Timberland stores are open across America, from New York to Seattle, and they are also available online. Especially popular are the classic yellow 6-Inch Boots, winter models with fur, and modern collaborations with brands like Supreme and Off-White.

Fun facts

• Schwartz, the son of Jewish immigrants, improved the injection molding technology to create the first waterproof boots. They were tested on fishing trawlers in New England.
• To seal the seams, Timberland uses the "Direct Attach" technology, developed for space suits. Each pair can withstand immersion in water up to 30 cm.
• In the 1990s, Timberland became a cult brand in hip-hop: Notorious B.I.G. mentioned them in the track "Dead Wrong," Wu-Tang Clan wore the boots even in summer, and Jay-Z dedicated a line to them: "Timbs for my hooligans in Brooklyn."
• In 2014, they released a limited edition of "Yellow Boots" with a Vibram sole (a material used in mountaineering), Kevlar laces, and titanium inserts. All 100 pairs sold out in 27 minutes.
• In 1989, Timberland secretly supplied winter boots to Soviet geologists via Finland. The boots had no logo on the sole to avoid trouble with the KGB.
• The brand gave away 10,000 pairs of boots to rescuers working at the 9/11 site. Many wore them for years as a symbol of resilience.

Crocs — from memes to everyday love

Once, Crocs were considered footwear for the summer cottage. Today, they are seen on fashion shows and on the streets of all American cities. These rubber clogs, which appeared in 2002, became a real hit thanks to their lightness, comfort, and bright colors. Americans wear them in the office, in stores, at festivals, and at home. They are especially popular in the southern states and among fans of the "ugly-chic" style.

The story of Crocs dates back to 2002 when three entrepreneurs from Colorado — Luke, Jordan, and Scott — decided to create footwear that would combine incredible comfort with an original design. The name "Crocs" (crocodiles) was chosen for a reason: crocodiles are associated with water, and it was in water that Crocs clogs showed their practicality.

Initially, Crocs were developed as footwear for outdoor activities, meant to be worn on a boat or at the beach. The soft, water-resistant material Croslite used to make these clogs ensured lightness, durability, and comfort. But what's interesting is that from the very beginning, these "comfortable" clogs caused a mixed reaction. Many people found them uncomfortable and unattractive, but this did not stop the brand. On the contrary, over time, Crocs began to conquer new horizons.

While most brands need decades to become iconic, Crocs found their niche in the fashion industry in just a few years. They were worn by celebrities like Johnny Depp and Fergie, and then by entire generations of people. In 2010, when Crocs' popularity reached its peak, the brand managed to break into not only sports footwear but also into street fashion. They became a symbol of comfort and practicality, but also attracted attention with their unusual appearance. Their absurd design, combining elements of beach footwear and street fashion, was embraced by millions of people as a challenge to beauty and style standards.

Why are Crocs so popular?

• Comfort and lightness
  One of the main reasons for Crocs' popularity is their incredible lightness. The shoes do not cause foot fatigue, do not rub, and are easy to wash. They are an ideal choice for long walks in the city or on the beach.
• Bright colors
  Crocs come in a wide variety of colors — from classic black and brown to bright shades of pink, green, yellow, and even rainbow colors. This allows everyone to choose a pair of shoes that perfectly fits their personal style.
• "Ugly-chic" style
  Crocs perfectly fit into the "ugly-chic" trend, where unusual, sometimes ridiculous looks become a signature feature. These clogs have become a symbol of self-expression, embodying a style "beyond fashion." They look unpretentious, but at the same time highlight the individuality of the wearer.
• Icons of street fashion
  The Crocs style became part of street fashion, and thanks to collaborations with brands and designers like Balenciaga, Crocs strengthened its position in the fashion world. Fashion houses like Balenciaga started releasing their own Crocs collections, which gave another boost to their popularity.
• Popularity in southern states
  These clogs are especially loved in the southern and warm states of the USA, such as Florida, Texas, and California, where comfort and protection from the heat are key requirements for footwear. Crocs became the ideal footwear for the hot climate.

Interesting Facts

• Originally, Crocs were made for sailors — their buoyancy and resistance to seawater were tested during sailing regattas. The first models were called “The Beach” and were sold only in marine stores.
• Doctors around the world love them: they reduce foot fatigue 3x more than regular clogs, are easy to disinfect (can be washed in bleach), and in the US, 72% of surgeons wear Crocs in operating rooms.
• In 2008, British media blamed Crocs for injuries caused by their holes getting caught in escalators. The brand spent $2 million on a campaign with the message “Don’t stand on the edge of the escalator!”
• Crocs x Balenciaga (2017) — platform Crocs priced at $850 caused a fashion frenzy.
• In 2005, a mompreneur came up with charms for Crocs holes. The brand bought her company for $20 million. Now, they sell over 12,000 types of charms (from Mickey Mouse to Swarovski crystals).
• NASA astronauts take them to the ISS as “indoor shoes” — they don’t slip in zero gravity and don’t build up static electricity.
• In 2023, the brand introduced EcoTrax™ — a biodegradable model that decomposes within five years in compost.

175 Years on Presidents’ Feet: The Secrets of Johnston & Murphy Shoes

Johnston & Murphy is an American brand with more than 170 years of history, symbolizing elegance, quality, and refined style. Founded in 1850 in Newark, New Jersey, the company began as a small shoemaking workshop crafting handmade shoes for East Coast gentlemen. By 1853, its shoes had caught the attention of the White House — since then, Johnston & Murphy has made shoes for every U.S. president starting with Millard Fillmore.

Over the years, the brand expanded its range to include clothing, accessories, and casual footwear, while maintaining its reputation as an expert in classic men's shoes. Johnston & Murphy’s trademark is the fusion of traditional craftsmanship and modern technology. The brand's shoes are known for their quality materials, precise fit, and attention to detail — from leather linings to signature Goodyear Welt stitching.

The brand is favored by men who value status and comfort — entrepreneurs, financiers, university professors, and anyone looking to look impeccable both in business and casual settings. Johnston & Murphy is chosen not for the logo, but for its authentic quality and the confidence a well-made pair of shoes gives.

Especially popular in the U.S., the brand is seen as the “wardrobe workhorse” for offices and formal events. Yet Johnston & Murphy isn’t only about classics. In recent years, the company has successfully adapted to modern lifestyles, offering hybrid models — derby shoes with sport soles, cushioned loafers, and smart casual jackets.

Interesting Facts

• Founder William J. Dudley started making shoes in 1850, but the brand gained fame when customer John Wilkes Booth wore a pair of J&M the day he assassinated President Lincoln. The brand later distanced itself from the story.
• Franklin D. Roosevelt ordered extended-toe models (to conceal his disability).
• Joe Biden prefers their cordovan leather Oxfords.
• Since 1880, the brand has used “Meltonian” technology — a multi-layer glue system that muffles footsteps (a favorite of spies and waiters) and lasts over 10 years.
• In the 1930s, Al Capone ordered 12 pairs of J&M with bulletproof insoles. In response, the FBI issued agents a special version with reinforced toes for kicking down doors.
• From 1929 to 1973, part of the shoe production took place in Sing Sing prison. Inmates stamped them with “Prison Made” — today, such pairs fetch over $5,000 at auctions.
• During the Great Depression, the brand released the “Survivor” model: soles made from recycled car tires, modular construction (replaceable toe), and a price of just three dollars instead of the usual fifteen.

Red Wing — From Mining Shafts to Fashion Runways

Red Wing is one of America’s most iconic brands specializing in high-quality work and fashion footwear. It was founded in 1905 by Charles Beckman, who opened a factory in the town of Red Wing, Minnesota. From the very beginning, the company aimed to produce sturdy, long-lasting, and comfortable shoes for workers, farmers, and others whose jobs demanded resilience and reliability. The brand name comes from the city where it was born.

Since its inception, Red Wing has actively evolved, expanding its product range and introducing production innovations. Over decades, the brand earned a reputation for quality and durability. One of its main success factors was the unique Goodyear welt technique, which made Red Wing shoes outlast many competitors.

Today, Red Wing is valued not only for its toughness but also for its style. The brand stands for a unique mix of tradition and modernity, appealing to a wide audience. It’s footwear for those who appreciate quality and comfort — whether working on a construction site or walking city streets.

Red Wing is loved by professionals and style enthusiasts alike. Workers, farmers, builders, and others in industrial professions trust the brand for its unshakable reputation for dependability. At the same time, Red Wing boots are a favorite in urban fashion scenes, blending practicality with a cool, rugged aesthetic. The brand is iconic among fans of American workwear and retro style.

In addition, Red Wing actively collaborates with artists and designers, helping it stay trendy and release collections that resonate with younger generations seeking unique, unconventional products.

Interesting Facts

• Founder Charles Beckman opened the factory in Red Wing (Minnesota) right after a devastating fire destroyed half the state. The first boots were made from leftover leather salvaged from local slaughterhouses.
• In the 1910s, the brand developed fireproof soles for steelworkers. The test: hold the boot over a 600°C hotplate — if the sole didn’t smoke, the batch passed.
• In 1929, Al Capone ordered 12 pairs of Red Wings with hollow heels for smuggling contraband. After his arrest, the FBI confiscated the boots — now they’re kept in the brand’s museum.
• The brand made silent boots for saboteurs during World War II: cork-filled soles and fish oil-treated leather (to mask scent).
• “Copper Rough & Tough” collection: the leather changes color over time (from orange to chocolate), with each pair developing a unique patina.
• Main factory in Minnesota: uses hydropower from the Mississippi River, leather is tanned using a 1930s recipe, each pair is handcrafted.

• Hipsters wear them with cuffed jeans, engineers at SpaceX wear them on the job, and rappers name-drop them (like Travis Scott).

Where and How Americans Shop for Casual Clothing

In the U.S., you don’t need to spend a fortune to look stylish. People shop for clothes at:

• Chain stores: Target, Walmart, Macy’s
• Outlets: massive discounts and brand overstock
• Online: Amazon, Zappos, official websites
• Specialty boutiques

Resale is also popular: platforms like Poshmark, Depop, or ThredUp let you find branded items in great condition for next to nothing.

Americans value individuality, so they often mix brands: a pricey Levi’s hoodie with a T-shirt from Target is a common look in any city. For example, a girl might wear a Patagonia puffer jacket, Levi’s jeans, New Balance sneakers, and a belt bag from Walmart—and it all looks stylish and cohesive. This eclectic approach allows for self-expression without sticking to one style or budget.

Want to Dress Like a True American?

Everyday clothing isn’t about brands — it’s about you. American casual teaches you to be free, confident, and comfortable in any situation. It suits everyone: students, businesspeople, tourists, and creatives.

If you're planning a trip to the U.S. and want not just to see America but to immerse yourself in its style — book a personal shopping tour with American Butler. We'll show you the best places to shop, help you build a wardrobe that fits your style, and even negotiate discounts.