What is Florida’s Naples?

Nestled in Collier County, Florida, USA, Naples is just a two-hour drive from the bustling streets of Miami, yet it feels like an entirely different world. This charming town, with a population of just 22,000 residents and an area of 30 square kilometers, holds more unique records than you might expect:

• Dreaming of experiencing some of North America’s most breathtaking nature?
• Want to visit the only city in the world with two luxurious Ritz-Carlton hotels?
• Curious about a place where the number of golf courses and tennis courts far exceeds the number of residents?
• Ever wondered where real estate prices are among the highest per capita in the world?

No problem! Just reach out to American Butler, and we’ll be delighted to organize a customized tour tailored to your preferences and interests.

A Brief History of Naples, Florida

The history of this remarkable town dates back to the mid-19th century when settlers Gordon and Higgins stumbled upon this stunning coastal gem. The landscape reminded them of Naples, Italy, and so the town was named Naples, echoing its European counterpart.

Wealthy investors from neighboring states quickly recognized the area’s potential, pouring funds into tourism development. By the 1920s, Naples had gained a reputation as a prestigious winter resort, attracting some of the biggest names of the era — Greta Garbo and Gary Cooper among them.

Thanks to its mild climate and exceptional infrastructure, Naples is now considered one of the finest vacation spots in Florida and the U.S., ranking among America’s top ten most expensive cities. It has become a haven for the elite, offering a tranquil, luxurious lifestyle, surrounded by pristine nature and world-class leisure options.

A Paradise for the “Snowbirds”

One of Naples' most unique features is its affluent seasonal residents, affectionately known as "snowbirds." Every fall and winter, they migrate south to enjoy the city's luxuries, lavishly contributing to the local economy while spending time at exclusive golf clubs and elite tennis courts.

Seeing these distinguished retirees strolling along the beach in crisp white shorts and sneakers worth the price of a mid-range car, one can't help but recall Ostap Bender’s famous words:

"Yes, this is not Rio de Janeiro..."

And then immediately add:

"This is Naples, and it’s even better!"

Things to Do in Naples

For those who enjoy material pleasures, Naples offers two luxurious shopping centers located in the heart of the city. 3rd Street South and 5th Avenue South seem almost purpose-built for antique shops, while modern luxury can be found in the exquisite boutiques along the shores of Venetian Bay.

Naples is home to the Ah-Tah-Thi-Ki and Collier County Museums, where history enthusiasts can explore reconstructed artifacts belonging to the indigenous tribes and early settlers. Visitors can even touch an authentic peace pipe, briefly stepping into the world of James Fenimore Cooper’s novels. The city also boasts an art gallery and two theaters — a permanent venue and a traveling theater, the latter of which has been recognized multiple times in its category in Southwest Florida.

Natural Wonders of Naples

Naples is home to extraordinary natural landmarks, with Everglades National Park standing out as the most remarkable. This vast ecosystem is a unique blend of subtropical vegetation, freshwater lakes, and winding canals, creating an environment unlike any other.

Small islands are densely covered with lush broadleaf trees, towering sawgrass, and prehistoric ferns, preserved since ancient times. The landscape bursts with color thanks to countless wild orchids, which blend harmoniously with the diverse wildlife — from massive alligators and sleek panthers to towering grizzly bears and nearly tame squirrels.

For fishing enthusiasts, the coastal shallows of Naples provide an absolute paradise, offering some of the best angling opportunities in Florida. Meanwhile, those seeking a touch of romance can charter a yacht and sail directly into the Gulf of Mexico, where playful dolphins often accompany boats along the way.

And as for sunsets — nowhere in the world will you witness ones quite like these!

What to Expect on Your Trip

• Naples Beaches
  Soft white sand, crystal-clear water, and no tourist crowds — the perfect place to relax and soak in the natural beauty.
• 5th Avenue South
  The city’s main street, lined with luxury boutiques, charming cafés, and seafood restaurants. Ideal for leisurely strolls and high-end shopping.
• Naples Pier
  Stretching 300 meters into the Gulf of Mexico, this historic pier is the best spot for dolphin watching and breathtaking sunsets straight out of a postcard.
• Port Royal
  If you admire luxury real estate, you’ll be amazed by Port Royal, a neighborhood where opulent mansions worth tens of millions of dollars line the waterfront.

Why Visit Naples?

• Home to some of the best beaches in the U.S.
• Exclusive, tranquil atmosphere — a haven for those seeking peace and top-tier relaxation
• Fine dining and charming cafés — Florida’s culinary scene at its finest
• Luxury boutiques and art galleries — a destination for rare finds and designer shopping
• Scenic canals and yachts — live the dream of an elite waterfront lifestyle
• Naples is a city without the rush, where the air is filled with the aroma of fine coffee and the fresh ocean breeze. Every corner seems designed for a life of beauty and elegance.

All that’s left to do? Contact American Butler and get your ticket to paradise!

Terms & Conditions

General Information:

• The minimum price covers up to 3 people. For an exact quote, please contact us so we can calculate the cost based on your group size and preferences.
• The duration of the trip accounts for potential traffic delays, but the tour will not be shortened.
• Prices may vary depending on the season.

Payment & Booking:

• 100% prepayment is required for bookings 1–7 days before the tour.
• 50% prepayment is required for bookings 8 days or more in advance.
• Accepted payment methods: Visa, MasterCard, American Express (Amex), PayPal, WIRE Transfers.

Additional Options:

• Entrance tickets for the guide, park admission fees, and parking are not included and must be paid separately.
• For maximum comfort, a group size of up to 6 people is recommended.
• Gratuities for the guide are optional and left at your discretion.