Pier 39 Guide: Restaurants, Shops, and Attractions

Pier 39 is one of the most popular tourist spots in San Francisco. This iconic waterfront pier offers not only stunning views but also a wealth of family-friendly activities: sea lions, shops, attractions, and restaurants. If you're planning a trip to California, make sure to add this location to your itinerary!

A Brief History

Pier 39 has a long and fascinating history closely tied to San Francisco's growth as a major port city. Originally, it was constructed as part of the waterfront infrastructure supporting maritime trade and shipping in the Bay Area.

Construction and Early Years

In the early 20th century, San Francisco emerged as a key transportation and trade hub. Construction of piers along the waterfront began in 1905 to streamline cargo handling. Pier 39, like many other similar structures, served as a freight terminal, receiving goods from around the world.

Over time, the pier's commercial role declined due to logistical modernization and the rise of rail transport. By the mid-century, many piers in this area had fallen into disrepair, becoming abandoned spaces.

Transformation into a Tourist Attraction

In 1978, entrepreneur Warren Simmons revitalized the historic site, transforming it into an entertainment hub. His ambitious reconstruction project replaced the old freight pier with a modern complex featuring shops, restaurants, attractions, and leisure zones.

Pier 39 opened to the public in October 1978 and quickly became a favorite destination for both tourists and locals. Special emphasis was placed on creating a family-friendly atmosphere, and its unique waterfront location enhanced its charm.

Sea Lions: The Unexpected Symbol

In 1989, sea lions began appearing at Pier 39. This occurred shortly after the Loma Prieta earthquake, which likely prompted the animals to seek a safer habitat. Initially, pier owners saw them as a nuisance, but the sea lions soon became a beloved attraction. Today, their population ranges from dozens to hundreds, depending on the season, and tourists from around the globe come to watch these playful marine creatures.

Attractions and Shopping

Pier 39 offers endless entertainment for visitors of all ages, from interactive attractions to street performances.

Carousels and Rides

At the heart of the pier is a vibrant two-story carousel adorned with images of San Francisco landmarks. Perfect for families with children, it’s one of the pier's most recognizable features. There are also designated play areas for the little ones.

Aquarium of the Bay

A favorite for marine life enthusiasts, the aquarium features a transparent tunnel where visitors can walk through and observe sharks, rays, and other San Francisco Bay inhabitants. It’s an educational and fun experience for the whole family.

Street Performers and Shows

The pier regularly hosts street performers, including musicians, magicians, acrobats, and clowns. These open-air shows attract crowds and add to the festive atmosphere.

Sea Lions

A must-see for all visitors, the sea lions lounge, play, and sometimes bicker noisily on dedicated pontoons. Nearby information panels provide insights into their fascinating behavior.

Boat Tours

Excursion boats depart from the pier, offering scenic tours of the bay. You'll get to see the Golden Gate Bridge, Alcatraz Island, and other landmarks from the water.

Unique Shops

Pier 39 is a shopper's paradise, featuring numerous stores offering original items and souvenirs. Highlights include:

• Candy Baron. A sweet shop with an impressive selection of candies, chocolates, and chewing gums.
• Magowan’s Infinite Mirror Maze. A dazzling maze of mirrors and lights that's both a shop and an attraction.
• Lefty’s San Francisco. A quirky store for left-handed people, offering stationery, scissors, and other tailored products.

Whether you're looking for handmade jewelry, designer accessories, or local-themed memorabilia, Pier 39 has something for every taste and budget.

Restaurants

Pier 39 isn’t just about entertainment and views — it’s also a culinary hotspot. The pier offers everything from traditional American diners to upscale restaurants with stunning waterfront vistas. Fresh seafood is a highlight, sourced directly from local farms and fisheries.

Recommended Dining Spots:

• Fog Harbor Fish House. Known for fresh oysters, crab, clam chowder served in a sourdough bread bowl, and other seafood delights. This was the first restaurant in San Francisco certified for sustainable seafood practices.
• Crab House at Pier 39. A haven for crab lovers, offering dishes like roasted Dungeness crab with garlic butter.
• The Cheesecake Factory. Famous for its cheesecakes, this restaurant also serves a wide range of American dishes with a view of the bay.
• Boudin Bakery. A legendary San Francisco bakery offering sourdough bread bowls filled with hearty soups.
• Trish’s Mini Donuts. Perfect for a quick snack, these bite-sized donuts are a favorite among visitors.
• Beer 39. A cozy bar with a great selection of craft beers from California, ideal for a relaxed evening.

At Pier 39, you’ll find not only traditional dishes but also unique culinary options:

• Try crab cakes or grilled octopus.
• Enjoy wine tastings at specialized wine bars.
• Indulge in handcrafted desserts at local cafes.

The restaurants at Pier 39 offer a gastronomic variety to suit every taste and budget. Whether you're looking for a romantic dinner with a view of the bay, a family lunch, or a quick snack, this place has something to delight every visitor.

Tips for Visitors

Pier 39 is located in the vibrant Fisherman’s Wharf area, making it easily accessible by various means of transportation.

Getting There:

• F-Market & Wharves Streetcar. A historic and convenient way to reach the pier. The F-line runs through downtown and drops passengers off right at Pier 39.
• Buses. Muni bus lines like 8X, 39, and 47 stop near the pier, offering an affordable option.
• Cable Cars. For a scenic experience, take the Powell-Hyde line, which ends close to the waterfront.

If driving, consider booking parking in advance via apps, as spaces can be limited.

San Francisco’s weather can be unpredictable, so bring a light jacket or sweater even if it’s warm during the day. Comfortable shoes are a must for exploring.

Dining spots can get crowded during peak hours, so reserve tables ahead of time or opt for quick bites from nearby cafes.

Don’t miss taking photos with the sea lions or against the backdrop of the Golden Gate Bridge.